MSK Patient Guide
Translating a print guide for new patients into a web experience.
Overview
The MSK Patient Guide helps new patients find the information they need to start their journey at Memorial Sloan Kettering Cancer Center.
Challenge
Work cross-departmentally(Patient Education, Brand, UX Design) to translate an 80+ page print/pdf patient benefits booklet into a simple, interactive website.
Solutions
- Easy-to-read, navigable page focused on patient benefits.
- Friendly illustrations in MSK brand style for increased comprehension.
Iterations 1–2
I helped design a poster telling the story from the start through the second iteration.
It was presented at MSK’s 2024 Quality Improvement Symposium, where we won the first place Award of Distinction.
Iteration 3
While the new illustrations improved comprehension, they needed to match MSK’s newly released illustration style.
For brand consistency, the patient guide adopted MSK’s nascent illustration style.
Final Outcome
The live version is available on MSK’s website: Visit here